Design Process

"" Please note: The first image in the stack is a cover design only used as a PLACEHOLDER and does not represent my work. Thank you for understanding. ""

This piece demonstrates my full understanding of brand development. Rather than focusing on a single logo, I developed a complete style guide that includes a colour palette, signage, and merchandise mockups. The goal was to show how a brand’s identity can stay consistent across different platforms and products. It highlights my ability to think beyond one asset and create a cohesive visual system that strengthens the overall brand.